The Potting Shed wins first Customer at the Heart Certification
Leeds salon The Potting Shed has become the first business to be awarded the
"Customer at the Heart" certification of excellent customer service.
The certification scheme, developed by business consultancy Insight with
Passion, has been launched to encourage and reward small and medium sized UK
businesses in the retail and service sectors, for their treatment of, and
positive attitude towards their clients.
The scheme invites consumers to pass on their comments about positive
customer service experiences and nominate companies that give them special
attention. Businesses with several nominations will then be "mystery
shopped" by Insight with Passion and given a score for aspects such as the
customer journey and the attitude and knowledge of the staff.
The Potting Shed Spa was recognised for its uplifting ambience, friendly and
intuitive staff and little points of difference, such as retro TVs with a
choice of DVDs to watch during pedicures.
The initiative aims to set a benchmark for SMEs to measure their customer
service offer against other businesses and to encourage SMEs to raise their
customer service standards.
Insight with Passion’s founding partner Kate Hardcastle said: "Customers are
not loyal by nature and research shows that emotion influences purchase
decisions six times more than rationale.
She added: "It’s therefore imperative that in this current economic climate
companies ought to be striving to connect with their customers on an
emotional level, which is something that can be achieved by delivering
excellent customer service and is something which we feel ought to be
rewarded when done well."
The Potting Shed Spa's owner Sam Pearce said: "The Potting Shed Spa has only
been open a few weeks and has so much to live up to in respect of our sister
business Eastthorpe Hall...We want our customers to know that when they
enter The Potting Shed, our employees will work hard to welcome them and
earn their trust whilst they enjoy a truly unique experience, and winning
this award underpins that objective."
No comments:
Post a Comment